AI Insights · Timothy · March 2025
Top 5 Season Pass Games on iOS in Kenya: Q1 2025 Performance
Explore the performance of the top 5 season pass games on iOS in Kenya during Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the top season pass games on iOS in Kenya showcased varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at these trends.
eFootball™ from KONAMI saw a fluctuating revenue pattern, starting at $6K and dropping to $2.6K by late January, before climbing to $5.8K by the end of March. Downloads remained relatively stable, peaking at 1.2K towards the end of the quarter. The game maintained a strong user base, increasing from 44.7K to 52.5K active users.
Ludo STAR by Gameberry Labs experienced a dip in revenue from $3.7K to $1.2K mid-quarter, but ended March at $2.8K. Downloads varied slightly, with a high of 999 in late February. Weekly active users saw a steady rise, reaching 8.2K by mid-March.
Candy Crush Saga, a long-time favorite from King, consistently generated around $2.4K in weekly revenue. Downloads showed a decline, starting from 915 and decreasing to 587 by March's end. Active users also followed a downward trend, concluding the quarter just under 14K.
PUBG MOBILE from Tencent Mobile International Limited saw a revenue increase from $686 to $2.1K. Downloads remained stable, averaging around 700 per week. The active user count increased from 11.8K to 12.2K over the quarter.
Call of Duty®: Mobile by Activision Publishing, Inc. experienced fluctuations in both revenue and downloads. Revenue peaked at $1.2K mid-March, with downloads reaching 982 in early January. Active users saw a rise from 16.6K to 14.5K by early March.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic mobile gaming landscape in Kenya. For more detailed analytics and trends, Sensor Tower offers a comprehensive suite of tools and insights.
